Privacy Policy.

Last updated: 5 September 2026

1. Who we are

Pulse is operated by NXV Limited, a company registered in England and Wales (company number 16099325), which is the data controller for the personal data described here. Our registered office is 124 City Road, London, England, EC1V 2NX. Questions and requests: info@nxvlabs.com.

2. What we collect

• Account details. Your email address and sign-in credentials.
• Your tracking choices. The products you follow and the settings you pick, such as price caps and alert levels. This is the heart of the service.
• Device tokens. A push notification token for each device you sign in on, so alerts can reach you.
• Service logs. Standard technical logs (timestamps, IP addresses, app version) kept briefly for reliability and abuse prevention.
• Contact messages. Your email address and the information you send when asking about Pulse, support or partnerships.
• Retailer referrals. When you open a retailer link, we record a random click identifier, the product destination, time, affiliate programme and referral outcome. These referral records do not contain your Pulse account ID.

The public information pages on pulse.shop do not set marketing cookies or run analytics or advertising trackers. Our hosting provider processes request data to deliver and protect the website. Retailer links are explained separately below.

3. How we use it

To run Pulse: checking the products you track, delivering alerts, keeping the service reliable, and answering enquiries. We also use referral records to operate affiliate links and account for commissions. We do not sell personal data.

We process account and tracking information to provide the service you request under our contract with you. We rely on legitimate interests for service security, answering enquiries and referral accounting. Those interests are running a reliable service and supporting our business. Where processing requires consent, you can withdraw it. You can browse these information pages without a Pulse account.

4. Retailer links and affiliate networks

When you open a product from Pulse, the link may route through an approved affiliate network, such as Awin, before reaching the retailer. The network and retailer may receive the destination URL, referral identifier and information normally sent by your browser, such as its IP address and browser details. They may use cookies or other attribution technology, subject to applicable consent requirements. Their privacy notices explain their processing and choices. See Awin's privacy policy.

We do not put your Pulse account ID, email address or notification token in affiliate links. A network may report attributed transactions and commission information to us. Browser privacy settings and the choices offered by the network or retailer can affect attribution. Our affiliate disclosure explains how these links support Pulse.

5. Who we share with

Infrastructure providers that run the service for us: hosting, database, and push notification delivery. They process data on our instructions. They include Cloudflare for this website and our application services, PlanetScale for the database that holds accounts and product data, and Apple for push notification delivery. Retailer and affiliate referrals are described above. Providers may process data outside the UK; where required, appropriate transfer safeguards apply. Contact us for information about the safeguards relevant to your data.

6. Retention

Account data is kept while your account is active and deleted when you delete your account or ask us to, subject to records we need to keep for legal obligations or disputes. A limited deletion receipt lets us complete cleanup with service providers; completed receipts are removed after 30 days. Shared product price and stock history contains no Pulse account identifier and is retained independently. Notification history and affiliate click records are normally retained for up to 180 days. Technical logs follow rolling retention periods based on reliability and security needs. We retain correspondence as needed to answer your enquiry and manage any ongoing support or business relationship.

7. Your rights

Under UK GDPR you can ask for a copy of your data, ask us to correct or delete it, request restriction or portability where applicable, object to processing based on legitimate interests, and complain to the Information Commissioner's Office (ico.org.uk). You can delete your account in the app under Settings → Delete account. Deleting Pulse does not cancel an App Store subscription; use Manage subscription in Settings to cancel it. You can also email us to exercise your rights. We may need to verify your identity before providing account information or completing an emailed deletion request.

8. Changes

If this policy changes in a way that matters, we will let you know in the app or by email before the change takes effect.